I read the other day that a famous creative has declared jingles dead. I can’t think of any that stick in my brain that are current, so he might be right. To this day certain jingles from the past are still ingrained in my head — Rice-a-Roni, the San Francisco Treat, and Have It Your… Continue Reading
Category Archives: Blitherings
Failure is Not a Dirty Word
Failure sucks. There’s no doubt about it. Nobody advertises how often they fail. Businesses promote success, advancement, and progress. When you were a kid you came home bragging about an A or a B, but no mention of the D or F until your parents saw the report card. Then you had some esplaining to… Continue Reading
The Death of Traditional Advertising Has Been Greatly Exaggerated
Articles about the growth of online marketing proliferate in the trade media and even mainstream publications. Everyday I see Google and Facebook mentioned numerous times. Newspaper, radio, direct mail and other traditional forms of advertising seem to get mentioned when someone points out the decline in recent years of those mediums. But a funny thing… Continue Reading
How To Make Your Huge Retail Business Look Stupid
I never cease to be amazed at how a company I know nothing about can make itself look so stupid, thus burning the image of inept leadership into my brain for years to come. I refer to Forever21, a company that should be working hard to get my money. As a middle-aged male I don’t… Continue Reading
How Come My Smartphone Isn’t A Very Good Telephone?
Disclaimer: This is a rant. I have a smartphone made by HTC that I bought two years ago. My LG cell phone had mysteriously fallen into my beer at a Carolina Hurricanes playoff game and couldn’t be saved. It was the most expensive phone in the store that day. It emails, texts, plays music, goes… Continue Reading
Deal of the Century
I read recently that Facebook is getting into the “deal” business made so successful by Groupon and now copied by I think just about everyone. I have to ask at what point do the merchants who are giving away their services/products realize that this type of promotion isn’t financially sustainable as a long-term proposition? The… Continue Reading
