Winfield & Associates Marketing + Advertising is a marketing communications firm, SEO, SEM, Lead Generation, Raleigh North CarolinaMarketing and advertising are changing so quickly that it’s nearly impossible to tell what the next big thing will be. Just over a decade ago Google, Facebook, LinkedIn and dozens of other communication platforms didn’t even exist. New methods of communication, new technologies and the ability of the consumer to interact with the seller have changed the landscape forever.

Confusion, limited resources and too many choices have business owners and marketers wondering how to analyze all the data and successfully communicate with their audiences. Do you really need to jump on that new social media platform that appeared out of nowhere last week? Or is it a flash-in-the-pan that will distract you and drain precious budget dollars?

Winfield & Associates Marketing & Advertising is a marketing communications agency in Raleigh, North Carolina.  Since 1999 we’ve helped our clients research, analyze, create, develop and track marketing in traditional and digital media. We provide marketing services on a project consulting basis or as agency of record. Contact us at 919-861-0620 if you would like to learn more about our capabilities.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

In the last several years, search engine marketing has gone from desirable in a business’s marketing to absolute necessity. Consumers, B-to-B and B-to-C, use the web to research, find and validate the businesses from which they will purchase goods and services. Search engine marketing is the promotion of a business on the internet with the… More SEM >

Facebook

Facebook

Social media is confusing the hell out of even the best marketers these days. Is its purpose social engagement, customer service, sales or what??? Social media platforms usually have a niche defined by gender, age or interests. The three biggest social sites by traffic volume in the U.S. are Facebook, Twitter and Linkedin. Comscore lists… More Facebook >

Lead Generation

Lead Generation

Lead generation used to be the domain of late-night television, newspaper inserts and direct mail. The growth of the internet has changed perspectives as tools for targeting and tracking results are readily available and fairly easy to use. A number of marketing and advertising initiatives fall under the category of lead generation today. Traditional lead… More Lead Generation >

Online Reputation Management

Online Reputation Management

Your personal and business reputations are no longer owned by you. Today they are managed by your friends and relatives on social media, your employees, your co-workers, your customers, and even your competition. Most businesses have no plan to pro-actively impact their online reputation. That leaves them shocked when someone writes a nasty review online.… More Reputation >

Winfield and Associates Advertising and Marketing Raleigh North Carolina

Raleigh Advertising Agency Twitter Raleigh Advertising Agency Linked In google+